Saturday, May 19, 2012

The first step towards creating a successful e-marketing strategy for your company is an in depth analysis of your organizations goals and needs


Having a clear understanding of your customers and business will help us to design the best site possible to ensure you are getting the highest ROI from your marketing plan. This initial analysis will also help to establish baselines and create tracking metrics to help measure the effectiveness of your new site and e-marketing plan.

Components of analysis

• Study of customer demographics
• Definition of Target Geographic Market Area
• Services and Products
• Average Transaction Size
• Cost of New Customer Acquisition

• Corporate Branding and Logo
• Current Marketing Plan
• Marketing Budget
• Current Online Presence